Natural Ingredients: It’s your only face. Let’s treat it right. Our 100% vegan formula doesn’t use the potentially harmful ingredients found in many dyes like PPD, Ammonia, Parabens, Lead Acetate, Isobutane, Resorcinal, and others.

Natural Looking: Our hair color is proudly formulated and made in the USA using premium ingredients that result in a much more natural look, guaranteed.

No Animal Cruelty: The hair and beard dyeing industry has been pretty cruel to animals. We don’t want any part of that. We’re committed to not doing any Animal Testing or Animal Cruelty.